When most people hear Deposit Return Scheme (DRS), they think about returning a plastic bottle to get a small refund. It sounds simple — and on the surface, it is. But behind that moment is a much bigger idea: how we design systems that support sustainability at scale.
At its core, DRS is a gateway to something more powerful: circular economy thinking. It’s a model that doesn’t just manage waste — it prevents it. It encourages businesses, governments, and individuals to rethink the lifecycle of materials, products, and consumption itself.
In my work as a consultant, I see DRS not just as a regulatory framework, but as a strategic opportunity. For brands, it’s a chance to lead with responsibility. For governments, it’s a tool to achieve environmental goals. And for society, it’s a practical way to shift mindsets toward long-term sustainability.
This blog will explore insights at the intersection of DRS, consultancy, and circular innovation — from the policies shaping change to the people driving it forward. I’ll also share behind-the-scenes thoughts from real projects and industry developments as they unfold.
Because when we talk about bottles, we’re really talking about how we live, what we value, and the future we want to create.
Thanks for being here. Let’s reimagine the system — one insight at a time.
